PlayBrain Secures $1.9 Million Investment from BITKRAFT Esports Ventures to Advance the Esports Industry in Japan
We are excited to announce BITKRAFT Esports Ventures led PlayBrain’s $1.9 million seed round. PlayBrain is the leading full-service esports tournament and media company in Japan, with the mission to help brands reach gamers and fans through large-scale esports event production.
PlayBrain will use the new funding to scale the team, accelerate growth, and support costs to lead the creative direction, operation, and commercialization of League of Legends Japan League (“LJL”). PlayBrain has partnered with Riot Games and Yoshimoto to lead in the operation of the LJL league, the largest esports league in Japan.
“With a $19 billion games market, Japan is a sleeping giant in esports and is finally waking up and recognizing its potential to become one of the largest markets globally next to China and the US,” said BITKRAFT Founding Partner, Malte Barth. “This investment comes at the perfect time, ahead of the 2020 Olympics when all eyes will be on Tokyo, and Japan’s quickly growing esports ecosystem.”
PlayBrain is a company dedicated to promoting the growth of gaming and esports in Japan and this marks the first Western investment in esports in the Japanese market.
Check out the coverage in The Esports Observer, Esports Insider, and VentureBeat.